Dimitra Connected Coffee — Dimitra Incorporated, a global Agtech company on a mission to make its technology available to farmers globally, is working with Ahprocafe, a coffee association in Honduras that has more than 100,000 associated farmers and dozens of local cooperatives. They bring state-of-the-art technology to coffee farmers, specifically traceability and AI, adding value to coffee locally.
Globally, people consume 166.6 million 60kg bags of coffee a year. Moreover, Honduras is the fifth-largest coffee producer in the world. In fact, they are the main coffee producer in Central America. The unique climatic conditions attests to it producing superior qualities of coffee.
Some of these unique conditions are due to the altitude of crops, the artisan processes to which the beans are subject, and the preservation of the genetic purity of many of its beans. So, it makes sense that Honduras, which once only grew coffee as a family crop, is destined to make an impact in the international market.
Currently, coffee holds the greatest weight in the country’s exports and, consequently, the one that generates the most foreign exchange.
Although Honduras has good productivity per hectare, there is still room to evolve. Particularly in pest management and reducing climate change effects, ensuring constant productivity, and increasing financial security for the farmers.
The bottom line is that more attention than ever is on the supply chain. When farmers can provide traceability for their products, they reach consumers’ new environmental, social, and governance (ESG) standards.
Dimitra and Ahprocafe will provide traceability for the coffee grown in Honduras by implementing Dimitra’s Connected Coffee Platform in as many cooperatives as possible.
This solution provides real-time track and trace on coffee beans throughout different levels of the supply chain, ensuring farmers’ operations are transparent and credible — attracting more customers looking for safe, premium quality coffee.
In addition to providing traceability and therefore increasing the value of coffee under Ahprocafe’s umbrella. Data is continuously collected to help the farmers predict, prevent and reduce losses due to pests, diseases, and climate change.
Combining satellite technology and advanced agronomic data with AI. Coffee farmers will receive customized recommendations to improve their farming techniques, forecast harvests, manage ripening timelines, and more. Most importantly, the data goes into creating reports for the farmers, helping them make informed decisions.
Calvin Funez from Honduras Conecta, Dimitra’s Honduras Partner, says, “We are excited to announce our alliance with AHPROCAFE, the first and largest coffee union organization in Honduras, as we have come together to provide state-of-the-art technology to small farmers in the country, helping them increase their yield, reduce costs, and provide traceability to their farms.”
Manfredo Villanueva, Ahprocafe’s General Manager, stated, “Ahprocafe seeks to strengthen the business capacity of affiliated coffee cooperatives, generate initiatives that allow us training support and potential market spaces, as well as develop marketing capacity through technical and technological strengthening. Within this framework, we faithfully believe that the alliance with Dimitra will allow us to achieve our objectives”.
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