Dimitra’s Connected Coffee Platform provides end to end supply chain traceability, product quality management, agronomic performance management. Cherry and bean processing, and purchase order and warehouse management functionality. To all stake holders in the Global Coffee Value Chain. This enables growers and cooperatives to meet reporting requirements while collecting critical data to improve their farming and processing operations. Dimitra Connected Coffee differs from other solutions because it provides enterprise access control with specific role permissions for users such as grower, buying station, dry milling, warehouse, export and roaster. Dimitra Connected Coffee Youtube.

Functionality embedded in Dimitra Connected Farmer allows for data collection through the growing cycle. And is enabled with advice on best practices derived through agronomic research and supplemented with AI. Producing recommendations to increase yield, reduce cost and mitigate risk. Partnerships with several Universities and a large team of in house Agronomists can work with your agronomy team to deliver tuned advice to the farmers right on their mobile phone.

Each farm or cooperative also receives valuable satellite data reports and can take advantage of our drone imagery and spraying capabilities. Dimitra Connected Coffee provides for lot level traceability from the beginning of the process through delivery to the Roaster. This is supplemented with support for Organic, Fair Trade and other valuable certifications. We are currently testing methods to help farms and cooperatives measure carbon and submit for potential valuable Carbon Credits if supported in their regions. Our clients use Dimitra Connected Coffee to ensure that they are delivering the best quality. While with best practices and regulations allowing them to focus on the bigger picture and tell the story. Dimitra Connected Coffee Youtube.

Dimitra

Agriculture drones are slated to occupy a global market space of about $4.4 billion by the year 2024. The compounded annual growth rate in this sector is 30.2%.

Drones aren’t going anywhere. As interest around drones in agriculture is mounting, this tech represents major potential for farmers worldwide.

Drones have both agricultural and livestock applications, from monitoring to topographical analysis to herd management and much more.

The team at Dimitra assembled these lists to give you some insights into how drones work in agriculture, and how they are making an impact for farmers.

Drones + Agriculture: Capabilities & Benefits

Here is a list of the capabilities and benefits drones provide in agriculture:

• Cultivation — The growing itself is supported by autonomous spot weeding, spraying, and seeding. Drones are easier and cheaper than any other existing machine-based process.
• Data gathering — Farmers benefit from all kinds of information, much of which can be gathered by drones. Drones gather, store, and transmit data in code, in videos, in photos (advanced imaging), and even by transporting physical samples.
• Harvesting — Drones can alleviate manual processes — or those previously done by huge and expensive machines — during harvest with tasks like selecting, picking, and handling.
• Surveillance — An easy, autonomous vehicle that can navigate the skies but doesn’t require the investment of a prop plane or helicopter? That’s appealing to any farmer, especially cost-conscientious ones. Drone surveillance can give farmer’s a bird’s eye view of the land by field scouting, crop monitoring, intrusion detection, and more.
• Crop management tasks — Larger drones can be outfitted with additional tools and features that support pruning/thinning, mowing, and tilling/soil preparation.

Want to explore how the Dimitra Connected Farmer App uses data from sources like drones as a solution for agriculture globally? Watch this video.

Drones + Livestock Management

Drones are no less powerful a tool in livestock management, providing benefits for the following:

• Phenotyping — For livestock management, drones are useful in collecting data for genetics and breeding programs, both in terms of the animals themselves and in animal behavior data collection.
• Livestock tracking — Farmers can detect and reduce theft and enhance loss prevention through drone surveillance and tracking.
• Assistance and automations — Large-scale or small-scale livestock management can benefit from tech-enhanced assistance and automations.

Eager to see a purpose-built tool for livestock management? Check out the Dimitra Livestock Guru Platform.

Drones Give Farmers an Advantage

Many of the benefits drones provide to farmers mean less manual work and more insights into field or herd yield, productivity, health, etc.

There are also benefits to the operations of the farm. Drones are an affordable technology that could be instrumental in the growing issue of food insecurity. Drones can work 24/7, which makes them an appealing alternative to manual labor. They can operate in almost any weather condition and take over repetitious or hazardous tasks.

Many crops face a narrow harvest time window, which makes time of the essence for farmers who need that yield. Coffee is a good example.

Example: Drones and Coffee

Coffee is a fast-growing, high-revenue crop. Dynamics throughout the entire lifecycle of coffee impact its value in the market.

For farmers to take advantage of all of the possibilities that come with growing coffee, drones can be invaluable. Drones in flight can capture imagery of pests, diseases, nutrient or water issues, and other important crop-related issues. For farmers growing coffee, early alerts can be the difference between success or failure, and drones can provide this information as fast as possible for prevention measures to be taken.

Drones can count coffee trees and track water levels. They are useful for early detection of growing issues and surveying crops after weather events or changes. Some drone models can cover as much as 400 hectares of land in one flight.

The imagery or footage captured by drones is one key benefit. This is cheaper, easier, and faster than any manual effort, and minimizes pesticide exposure for farm workers.

Drones improve yield in coffee, enabling farmers to strategize around problems and create more predictability around this valuable crop.

Drone Data: Dimitra Platforms

The Dimitra Connected Farmer App and Livestock Guru Platform have awesome capabilities when it comes to drone data. Data-driven farming is the goal of using tech like drones. With bigger, more comprehensive, cleaner data, farmers can not just go day-to-day, but learn from the past, see problems before they escalate, and forecast into a better future.

With Dimitra’s agtech products, users get instant access to purpose-built platforms that can collect, store, aggregate, and generate reports on data from all types of sources, including drones. Visit www.dimitra.io to learn all about it.

Up next — Want to see drones in action? Check out Drone Solutions to fight Fall Armyworm in Papua New Guinea.

Thank you to everyone who took the time to join the AMA, and submit questions! We appreciate you taking the time to be involved, and we look forward to seeing you all in upcoming AMA’s!

Q: Jon, can you please provide a brief introduction about yourself and Dimitra for those that are new to the community?

A: Hi Cassandra, thank you and thank you everyone for attending today’s AMA.

My name is Jon Trask and I’m the CEO and founder of Dimitra and I appreciate everyone being here and supporting Dimitra. I’ve been involved in cryptography, blockchain, and building enterprise software for the last 30+ years. I love creating and building enterprise technology and I’m very passionate about Agriculture and helping farmers around the world.

Dimitra is a blockchain based Agtech platform that we’ve built and the goal is to provide real utility to smallholder farmers all over the world who need our technology the most as they do not have it. We do this by increasing their yields or outputs, reducing their expenses, and mitigating their risks all through our data driven approach and platform. Dimitra’s opportunity is simply massive with there being 570 million small farms around the world.

Our Connected Farmer application is a combination of mobile, satellites, sensors, drones, machine learning and AI, track and trace capabilities and more with blockchain. Think of our Connected Farmer platform as the OS for Agtech and our DMTR token as the driver of our ecosystem. We’re now up to 15 languages within the Connected Farmer platform and we’re in the process of adding Turkish, Mandarin, and Greek. We’ve built Version 1 of the Connected Farmer Platform and we’re doing updates almost weekly and we launched Version two in May 2022.

Here’s a short video about our Connected Farmer application:

Q: Can you please provide an update? What is new for Dimitra? Do you have any new announcements? Can you tell us about them?

A: Thanks Cassandra, great question and we have a lot to update!

First, it’s been an amazing first year since we launched our token pre-sale on June 15th, 2021 and raised $6.5 mil USD. Dimitra then launched to the world on Kucoin and Uniswap on September 22nd, 2021.

I think it’s important to highlight that we’re only a one year old company and about 125 team members now We’ve built a lot in a short amount of time and we will continue to build and do great things.

Dimitra’s scope and vision is massive and with big ambitions and plans it takes time to be realized and implemented with nations who are our customers. However, we wouldn’t be where we are if it wasn’t for you all and our community’s support.

Ok onto more accomplishments:

On Tuesday, Dimitra announced a capital investment / commitment with GEM Digital Ltd for $20 million USD. This is a huge vote of confidence in Dimitra and what we are doing and it’s also a big accomplishment considering the current bear market.

Dimitra announced a partnership with Ocean Protocol earlier this year and we’ll be selling anonymized agricultural data via the Ocean marketplace eventually. Our 1st bounty program with Ocean is live and underway.

Dimitra launched our Proof of Concept for our Coffee module on July 1st, and we go live on August 15th, 2022. Our first implementation starts August 18th with Solok Radjo in Indonesia, we also secured another contract in Latin America yesterday (announcement to come):

Here’s a great video about it — https://www.youtube.com/watch?v=cCRapanymh0&t=3s

And this article: https://dimitratech.medium.com/coffee-traceability-in-the-supply-chain-881fa02acc3f

And our announcement with Solok Radjo in Indonesia:

https://dimitratech.medium.com/connecting-indonesian-coffee-to-the-world-e84cd0a1f4a7

The Dimitra Livestock Guru was launched in March 2022.

The Platform allows farmers to learn about which results each genetic cross will produce in advance. This information can include everything from the best financial benefit in the long term to which cross could result in calving complications or higher incidence of diseases. We are now adding feed management and dairy management to the platform over the next 2 quarters.

Dimitra has also announced the following new country deals since the start of 2022:

Agrosavia in Colombia:

Together we are developing the Colombian agricultural sectors sustainably through the digitization and centralization of genetic information for bovine herds in Colombia and we are applying Artificial Intelligence to help farmers make the best reproductive decisions for healthier, more productive, and profitable animals.

Form Holding Company in Saudi Arabia:

Form is deploying Dimitra’s Connected Farmer platform to utilize the advanced technologies to support their past, present, and future agriculture projects in compliance with the Saudi 2030 green initiative.

Fedeanco in Colombia and LATAM:

Dimitra and Fedeanco are working together to strengthen sheep and goat farming in Colombia and Latin America by assisting producers to make the best productive and reproductive decisions while increasing productivity and profitability in the sector.

Rumion in Papua New Guinea:

Dimitra is delivering precision drone spraying, spreading, and mapping services to fight invasive Fall Armyworm (FAW) in Papua New Guinea, Asia, and Northern Australia which hurts Maize productions.

Fundacion Proinpa in Bolivia:

Dimitra’s Connected Farmer Platform is being used to promote innovation and accelerate inclusion in the agricultural sector of Bolivia.

A bit more context for everyone

 — Dimitra had the goal of having organizations with ten million farms under contract by the end of Dec 2021 and we finished the year with eighteen million farms under contract so we are ahead of schedule. In 2022, we have organizations with over 20 million farms and we are working with 14 nations (India, Bangladesh, Nepal, Papua New Guinea, Saudi Arabia, UAE, Egypt, Brazil, Colombia, Bolivia, Uganda, Zambia, Zimbabwe, Nigeria).

Listed on five major international exchanges: https://dimitra.io/token/#markets

Launched our staking portal: https://portal.dimitra.io/login

Has one of the highest staking rates in crypto and this says a lot about our community and your belief in what we are doing — so just a quick thank you to you all.

Have been featured in many publications: https://dimitra.io/news/

Redone our website: https://dimitra.io/

Dimitra put out a video using Unreal Engine with our partners @ Howl Media — check it out:

Dimitra has built and started implementing our Dimitra Connected Farmer Platform, Dimitra Livestock Guru Platform, and our Dimitra Connected Coffee Platform globally.

Q: Wonderful! How is the 2022 roadmap coming along? Is there anything new you’re adding to it?

A: We’re very busy updating our Connected Farmer platform on a weekly basis, we’re in the final stages of launching the Dimitra Sponsorship Program, finalizing our Farmer Points Program, working on the Dimitra marketplace within the Connected Farmer platform and a lot more.

We will talk more about roadmap in a later question.

Q: How many farmers are in your ecosystem at this point?

A: Our customers are not individual farmers but governments, corporations and cooperatives. Most of the governments do not want or will not allow transparency for their numbers published to the world. Our initial rollouts started in May 2022 with about 100 users onboarded to the new version. Keep in mind that enterprise software rollouts on a scale like ours at a national level take twelve to twenty four months.

Three of our contracts are working in the middle of rollout plans with thousands of users over the next few months. Each has their own roll out plan based on the availability and growing seasons of the crops that they work on so it’s not a one size fits all approach.

Plus, It doesn’t make sense in most cases to start collecting data in the middle of a growing season, so about 30 days before planting we start training and onboarding.

Also each contract starts with smaller groups of farmers to build comfort with the app and infrastructure. For example with the Solok Radjo deal in Indonesia, we are starting with 300 core farms being coached by local agronomy students from a local University and one of our team members. This will roll out in three phases to onboard about 3500 farms over the next 12–18 months. The next roll-out phase starts after Indonesia Independence Day with our team arriving on the 18th of August.

Great! Thanks, Jon. Now it is time for some community questions.

Dimitra Community Questions

Q: How will Dimitra solve the usage of farmers in Africa/ India etc without internet etc, so how will they use the software of Dimitra?

A: Great question, we do not sell to individual farmers, we actually sell to governments, corporations and cooperatives.

Adoption of smartphones is growing rapidly and there is more smartphone penetration than people imagine. For example, In our user areas in India smartphone penetration is over 70%, in East Africa smartphone penetration is over 30%. However, when there is no internet or cell signal we also have an offline mode. Farmers can record their data and when they go to the market or the buying station with their produce they can connect to the internet or cell towers in the villages.

Initially we are onboarding farmers with their own smartphones. The cooperatives also provide tablets that can be shared at buying stations or processing centers. A farmer can use a shared device, login and load their data. Lastly, to support literacy challenges, the cooperatives and NGO’s have personnel to provide support.

Q: Will there be a clear roadmap in the near future for investors so every investor can follow and check. It gives some clarity and transparency.

A: We always provide as much detailed information as possible but we can’t share country deals or details of deals that are under NDA. Our linktree is the best source of information for everything related to Dimitra:

https://linktr.ee/dimitratech

Over the next 6 months we are releasing:

Connected Coffee — August 15th, 2022

Connected Coffee v2 Traceability — September 2022

My Livestock (microservice) — November 2022

Marketplace — October 2022

Crop reporting — September 2022

Advanced satellite with 15 additional reports to the existing 5 reports — September 2022

Farmer points program — October/November 2022

A farm activity scheduling and calendar tool — December 2022

Another 10 crops — a few monthly

Additional languages — Greek, Mandarin and Turkish

Livestock Guru — Dairy Management — January 2023

Livestock Guru — Feed management — October 2022

We are also starting on an iOS version of Connected Farmer for launch next year

Finalizing our Farmer Points Program designs this summer and starting development in fall 2022

Integrating with Polygon in the fall of 2022

Q: What is the idea/plan of Dimitra for more exposure? Marketing? Listing? Etc.

A: We are always in discussions regarding listings and have recently listed on Bittrex Global. And will not and cannot comment on further exchange listings as exchanges reserve absolute non-disclosure until the deal is complete.

Dimitra is looking to add more crypto-focused marketing resources and are seeking a crypto marketing specialist to join the team. We already work with two major crypto marketing organizations who will continue their work.

Q: Why has the tokenomics of the project changed, where 800 million tokens have gone, has the date of coin distribution changed? whether it is planned to expand from the use of other networks (SOL, BSC) , whether it is planned to list the token on other exchanges? What difficulties do you experience when implementing the application to the masses? How many specific users use your app and in which countries?

A:

• 800 million tokens have not yet been minted, while 200 million have been minted.
• 58 million of those are in an operating float, not yet distributed.
• We have almost 20 million sitting in market-making accounts at various exchanges for liquidity.
• 57 million tokens are currently staked
• 4.6 million of the presale tokens have been redeemed and are in investor accounts.
• DMAS has 30 million tokens and are distributing them as monthly staking rewards
• Our executives and employees are holding (HODL!) their tokens. To date employees and contract employees have only sold 66,000 dollars with the majority of those having been sold by contracted developers who have finished their work and left the company.
• Many of you have seen the announcement of our GEM deal. GEM is a great partner with 3.2 billion in current investments. We have placed 33 million tokens in a digital vault for their initial purchases. This will be updated soon on CMC and CG.
• The balance of the tokens are active on the market coming from trading, purchases after the presale, or compensation for our marketing activities.
• We are evaluating a project to develop part of our farmer points program on Polygon to reduce gas costs. We can comment further on this as the design develops. Our target timing for this initiative is the end of year.

Q: Will the Dimitra website feature its own APY calculator to show compounded interest yield 1Y, 3Y and 5Y out? If so, when?

A: Great idea! I’m going to add it to our list of things to do. However these things take time

Q: Since DIMITRA is well on its way to be heavily involved in Trade finance and CeFi, Does DIMITRA plan on becoming ISO 20022 compliant?

A: Interesting question. With current crypto market conditions we have delayed the launch of our farmer loan program.

We are working with potential coffee growers to further determine their needs from a trade finance loan program. They are quite interested in more trade finance options but we need to further study compliance in the coffee growing regions of the world. As these negotiations evolve we will continue to evaluate ISO 20022 compliance.

I used to sit on the ISO blockchain committee working on data related ISO programs, so I am a fan of many ISO programs.

Q: Can we get some usage metrics for the SaaS solution? – Dimitra Community

User data, token usage etc

Not asking for names obviously as understanding that would breach agreements, but some stats would be great.

How many companies onboarded, how many users etc actually using the software

A: Like a wheel, things will move faster and faster over time. The first implementations and building and testing the platform takes the longest amount of time and effort. We are going as fast as humanly possible and we are pushing our dev teams :).

Implementation schedules are based on our partners timeline. They want comfort, they need to work out training and communications and need to align with growing seasons.

Often the look for customizations which can add time to the schedule.

Our first three customers are private companies and we treat their info privately.

Q: Is there a roadmap for releasing the software in other countries?

A: There is not a public release roadmap for specific countries.

Our country deals each have specific start dates set through the contract planning process. Those dates are controlled by our customers and the amount of customization the deal requires of the software. The timelines generally are not ours to discuss unless the client gives us permission.

We are negotiating in many more countries and will likely close several more deals this year.

Our new Connected Coffee App already has 3 deals in negotiations. We are also getting significant interest in our satellite analysis.

Q: Hi there, i have a question about the tokenomics. If farmers use the tokens they have in their app to buy services (farmer point program), where do the tokens go? Are they getting locked into a treasure or does they enter back into circulation? Best regards

A: Simply put the tokens pay for the cost of the goods or service being purchased and the remainder remains as profit within the Dimitra Ecosystem.

For example, when a purchase for a sensor is made in the Dimitra marketplace, funds (or tokens) are sent to the OEM manufacturer, the sensor is sent to whomever bought it and the margin that we put on the transaction if its in DMTR will be sent to a wallet. We have costs associated with the marketplace, so those need to be handled first but over time that wallet accrues DMTR tokens and gets reinvested in products and services which can be sold.

This grows a perpetual cycle of token demand and profit. The profit remains within the ecosystem allowing for top line and bottom line growth.

Q: Is your platform suitable for Crypto beginners? Or is it only appealing to professional users?

A: Our platform is really for farmers, agronomists and the food chain.

Q: What are the benefits of holding your token as long term investment? Can you tell us about the motivation and benefits for investors to keep the your token in the long run?

A: We are a growing corporation. The agriculture and food space is one of the most lucrative in the world. Smallholder farmers are one of the fastest growing verticals adopting mobile phones.

Q: What’s your main focus right now, are you focused on the community or market/Exchange or the products?

A: This is a balance, we have various teams that focus on each of the above. We are growing and adding additional team members. Balancing community and customers alongside developing the tech are keys.

Q: Revenue is an important aspect for all projects to survive and maintain the project/company. How have you been able to build a complete project and what is the way to generate profit/revenue of the token? What is the income model?

A: We have many revenue streams:

– Licensing

– Product and service sales

– Satellite

– Data Sales

– Ag consulting

– Marketing

Q: Are you planning to promote your project in countries / regions where English is not good? Do you have a local community for them to better understand your project??This looks like an amazing project!

A: We have local salespeople in 70 countries and are promoting in 4 languages right now. We will continue to grow this. We’ve built the app in 15 languages and are adding 3 more before the end of summer.

Q: What is the revenue model? How it can be beneficial for both investors and for project itself?

A: Much of our revenue will be transacted in DMTR which will add profitable volume and create a growing ecosystem.

Q: Did you consider community feedback/requests during the creation of your product in order to expand on fresh ideas for your project? Many projects fail because the target audience and clients are not understood. So I’d like to know who your ideal consumer is for your product?

A: We spend a lot of time working with community and customers on their product needs. We have a large dev team and have many roadmap items.

**

Great! Thank you to everyone who submitted your questions, the winners of the community questions submitted earlier this week are: @THFC_Bear, @Whiteman5, @Jo, @Timmer83, @mikenit890. We will be reaching out to you to ensure you get your DMTR! Thank you everyone for joining today, it was great to see so many people actively participating on both Telegram and Twitter. We will take your questions into consideration for the next AMA, we hope to see you there!

At the latest count, there are about one billion head of cattle in the world. That number rose from 996 million in 2021. Beef is valuable in any market, with the average export value at a record-breaking $407.22 per head in 2021 (a 35% increase from 2020). Anti-Cattle Rustling.

Farmers in developing countries who seek to raise cattle face the constant issue of theft, also known as cattle rustling. Throughout Africa, on the border of India and Bangladesh, and in developing nations worldwide, cattle rustling costs lives and jobs. Thieves steal cattle on all scales, from a head here or there to massive, headline-making heists.

This dynamic isn’t entirely preventable, but tracking measures represent a major deterrent to thieves. If would-be cattle rustlers know that farmers can definitively prove ownership, they may be less likely to steal these animals. Cattle branding was used for this purpose but has inherent animal welfare issues and is actively discouraged or forbidden in some areas of the world.

In 2017, a study was conducted by researchers in Senegal and France to investigate the use of IoT to fight cattle rustling in Kenya. Major strides have been made in getting tech like this into the hands of farmers. But there are still millions of farmers who don’t have any technology and face the consequences of stolen cattle.

The Dimitra Livestock Guru System provides a game-changing tool. Giving farmers around the world an accurate, simple, secure way to monitor animals.

Advanced Cattle Tagging Methods To help with Anti-Cattle Rustling

Farmers may use NLIS ear tags, chips, or new technologies such as a rumen bolus or nose printing to keep track of cattle. Bolus pills can be given to calves and live in the animal’s body until its death. Bolus sensors can be used to monitor animal health, but also have uses for animal tracking.

The technology can enable remote tracking, sending a notification to the farmer in the event that the cow is outside a specified range. The farmer can respond to these alerts by manual surveillance or by sending out a drone for aerial surveillance. Most of these systems can operate on repeaters to increase range in areas with low or no cell coverage, or simply as a way to extend the range of the device to send notifications

In addition to alerting a farmer, experts at Dimitra are supporting moves by governments and regulatory bodies to scan this technology in the animals’ body to verify ownership. This could reduce trafficking and fast sales, as well as giving evidence in court for farmers pursuing legal recourse.

The key to effective monitoring is using technology to support your tagging systems, however simple or advanced they may be. In the Dimitra Livestock Guru, every animal is assigned an identification number and also records ID numbers in your existing livestock tagging systems/database.

Important information to include on each animal includes:

• Age
• Sire/dam/progeny
• Previous owners
• History
• Health incidents

There may be more data points that are relevant for farmers to track, at which point the question becomes what to do with all of the data.

That’s where Dimitra comes in. The Livestock Guru aggregates all of the relevant information, providing insight into each animal’s history and performance. In the event of a disruption, an issue at sale, theft, or other problem, the Livestock Guru becomes the source of truth against which animal identification can be verified. It’s a secure and reliable way to track animals throughout the entire supply chain.

What does it look like in the real world? Dimitra partners are already actively deploying our Livestock Guru Platform in their countries:

Read about NAGRC & DB deploying Dimitra’s Livestock Guru Platform in Uganda.

Traceability & Anti-Cattle Rustling With the Dimitra Livestock Guru System

The Dimitra Livestock Guru System solves the major issue of cattle rustling by transforming the way farmers can track their valuable livestock.

Here are some of the benefits gained through improved, tech-based processes for tagging, tracking, and tracing to monitor animal movement.

• Birth to market livestock traceability. This isn’t just an immediate payoff, but has long-term benefits as farmers start tracking patterns that can drive strategic decisions.
• Real time monitoring. Sensors can send app-based alerts, notifying farmers in real-time if animals leave a designated perimeter. Tagged animals can be monitored for any movement, whether they get through a break in the fence, an open gate, go missing, or are stolen.
• Proof for litigating cattle rustlers. Farmers need hard evidence to prosecute cattle rustlers. With the Dimitra Livestock Guru System, they may access numerous points of proof for livestock ownership. This provides the essential backing to defend their claims and recover losses.
• Emergency alerts for reduced response times. Disease outbreaks, natural disasters, food safety issues, and theft are all too common for farmers, and can have devastating impacts. Any unusual cattle behaviors or warning signs can trigger alerts in the Livestock Guru System, giving farmers lead time to respond proactively.

Accurate and secure tracking of livestock not only helps individual farmers but has ramifications along the whole supply chain. Our practical, multifunctional tool supports animal health, public health, food safety, supply chain visibility, and much more.

Dimitra: On Mission

Dimitra is a leading agriculture technology platform, providing innovative solutions to problems farmers face worldwide. We are on a mission, working every day to get better tools in the hands of every farmer, equipping them to implement resilient practices and future-proof the world’s food supply.

Our unique model leverages the power of blockchain technology, cryptocurrency (DMTR), IoT, AI, satellites, and every other cutting edge approach that has the potential to further our cause.

Dimitra Livestock Guru Platform

More attention than ever is on the supply chain. Consumer demand has escalated new standards for environmental, social, and governance (ESG) standards. Bottom line: people care “where stuff comes from,” which means businesses have to care too.

Traceability is the ability to see the entire path of raw goods from original source to completed products.

It’s important.

And, in the world of coffee, it is rife with challenges.

A World of Coffee Drinkers

Globally, people consume 166.6 million 60kg bags of coffee a year. Some analysts say that as much as 40% of the world’s population drinks coffee everyday.

In the U.S. alone, coffee creates more than 1.6 million jobs and generates $28 billion in taxes. The global coffee market is valued at $465 billion.

People love their lattes, steamers, americanos, cup-o-joes. For most, coffee is a ritualistic habit, with daily treks to self-roasting, locally owned shops or giant behemoths like Starbucks and Tim Hortons. And people who drink that coffee want to know where it came from.

Coffee Traceability: “Bean to Cup”

International food trade has expanded in the last decade. There has been all types of growth due to the internationalization of food tastes and dietary trends. Coffee has been part of this growth, with more producers (farmers), more exporters, more roasters, and more retailers than ever before.

The chain of events to go from bean to cup are the following:

• Farm & production: Input supply, cultivation, and harvesting
• Processing: Exporters, producers, and cooperatives may have a hand at post-harvest processing
• Roasting: A variety of factors, including localization and technique, impact this leg of the journey
• Retailer: Productization includes packaging, labeling, branding, and getting the coffee to market
• Consumption: “Into the hand of the consumer”
• Disposal: After coffee has been consumed, its related packaging, vessels, and more are disposed of in a variety of ways (landfills, recycling, etc.)

At every step, there is a changing of hands, possible crossing of border lines, disparities in approach/regulatory environments, and endless other complexities that make it easy to lose traceability.

This is where we come in.

Blockchain Technology and Coffee Traceability

Blockchain technology represents a horizon of possibilities for reliable coffee traceability. At Dimitra, we are leading the way through the entire supply chain process. Everything from tracking mechanisms that start at the farm where the coffee is grown, to the buying stations, drying process at milling warehouses, and through the global transactions.

• Our system streamlines the whole supply chain, with tracking mechanisms that begin at the farm where the coffee is grown, and stick with the product through the buying station, dry milling warehouses, and through global transactions.
• Irrefutable record keeping is achieved through blockchain technology, which can replace manual recordkeeping along the supply chain and build trust.
• Traceability helps cooperatives improve the quality and profitability of their production. It enables downstream quality controls, as well as the ability to backtrack to upstream origin of high quality, high profit products.

The Solok Radjo Cooperative

Here is an example of how it works.

The Solok Radjo Cooperative is coordinating efforts in the Solok district, West Sumatra province, by enabling fast-to-market delivery of some of the most in-demand types of coffee in the world. Dimitra’s technology creates transparency, which lends this and similar cooperatives credibility, making them attractive to global buyers. Verification against compliance regulations is one-touch easy for cooperatives that use the Dimitra app.

In a moment, importers and roasters can order directly from cooperatives, and buyers can see how a cooperative meets muster for food safety regulations (including liabilities), knowledge of the region and origin of the product, niche regulations, and ESG requirements.

With Dimitra’s technologies, cooperatives will get a higher price, which has a net positive benefit throughout the community. In addition, traceability creates a better appreciation for the farmers and their coffee products. Traceability is a fundamental goal in creating a sustainable coffee delivery system and helping to reach the SDGs.

Providing this transparency makes coffee personal again, encouraging buyers to connect with the on-the-ground players at every stage of development, rather than a nameless faceless corporate entity.

For the world of coffee, this is a compelling opportunity, and one Dimitra makes available to cooperatives and entities around the world.

The Time for Traceability is Now

“There’s no time like the present” — a statement never truer than using technology to support supply chain traceability.

The European Union (EU) Supply Chain law requires companies operating there to audit suppliers along the supply chain. This includes both direct and indirect relationships. Europe typically leads the global way in regulations, so many experts safely assume any countries that have not yet made similar mandates will do so soon.

This is happening, and any company that operates in coffee needs to be ready.

Dimitra has purpose-built tools to make traceability not only possible, but easy.

BELIZE CITY, BELIZE — Dimitra Incorporated, a global Agtech company on a mission to make its technology available to smallholder farmers globally. Is working with The Colombian Corporation for Agricultural Research — Agrosavia. An indirect decentralized public entity whose higher purpose is to sustainably transform the Colombian agriculture sector with the power of knowledge to improve the lives of producers and consumers.

AGROSAVIA is the corporation that coordinates the goals and objectives of the scientific and technological transformation of all Colombian agricultural sectors. And the DIMITRA ecosystem can facilitate the achievement of these goals and objectives in many other areas. So that all Colombians enjoy sustainable development.

Together the teams will unite efforts to develop the Colombian agricultural sectors sustainably to the fulfillment of both companies missions and values.

The first project involves two initiatives:

1) The digitalization and centralization of the genetic information of bovine herds in Colombia.

2) Applying Artificial Intelligence (AI) to help farmers make the best reproductive decisions for healthier, more productive, and profitable animals.

Improving the Growing Livestock Sector

Dimitra and Agrosavia are working together to find the best way to implement a livestock identification and registration system. Selection of herds and establish effective planning, budgeting and management of the growing livestock sector.

Animal identification, recording, and traceability systems are critical components of any animal production system because their outcomes help policymakers develop and plan.

Dimitra’s Livestock Guru platform provides solutions for collecting, transmitting, processing, and storing information related to animal genetics, movement, breeding, production, conservation, commercialization, and revenue generation.

Dimitra Livestock Guru system functionalities:

• Manage all animal records and have full traceability for livestock
• Analyze/interpret performance records in dairy, beef, breeding, and genetics
• Reduce livestock theft and cattle rustling
• Operationalize an integrated data management system within the ministry
• Develop a repository for livestock data
• Develop data analysis and visualization system

Challenges for Colombian Cattle Farmers

Colombia has a herd of more than 29 million cattle and buffaloes, spread across more than 600,000 farms. Which produced 7.821 million liters of milk and 758 thousand tons of beef in 2021.

Most of these properties belong to small producers who are influenced by rising costs of agricultural inputs. Increasing costs of logistical services, and rising prices on milk, meat and by-products, which caused inflationary effects on the consumer.

This challenge is becoming increasingly more important for dairy farmers and future generations. By 2026, it will be possible to import powdered milk from the United States without additional tariffs. Increasing competition and hurting producers’ profit margins. As a result, animals that can produce more at a lower cost are essential for the survival of many farmers.

It is vital for producers to innovate and identify tools that reduce costs and improve profitability. And Dimitra and Agrosavia are on a mission to do just that.

Quotes

Diego Costa, Dimitra’s Director for Latin America, says, “It is an honor to work with a nationally and internationally recognized organization like Agrosavia. We are excited to innovate with the Colombian agricultural sector.”

Dimitra Sales Partner in Colombia mentions that “due to the common objectives existing between Dimitra and Agrosavia, we believe that we can work assertively and efficiently to help accelerate Colombian agriculture to the next technological revolution, helping current and future generations. This work is especially important since the social balance in Colombia depends on modern and productive agriculture.”

In the words of Agrosavia Executive Director, Dr. Jorge Mario Días, “this kind of revolution can only be achieved if there is day-to-day field monitoring by researchers, scientists and technicians to Colombian farmer, as Agrosavia does, directly in Colombian crops and pastures, in the farms and other agricultural facilities, thus supporting a real transfer and appropriation of technology at all levels”.

Dimitra has partnered with Ocean Protocol to help develop the next generation of agricultural solutions using data from the Connected Farmer Mobile Application. At its core is the simple idea to incentivize farmers to collect data. And then use that data to refine and advance agricultural technology.

If you know about the powerful mission behind Dimitra and DMTR, then you already know that helping smallholder farmers reach success through technology is at the core of the project. The partnership with Ocean Protocol’s powerful decentralized data exchange platform is another piece of the larger ecosystem.

Let’s take a quick look at how Dimitra handles data in the ecosystem, what role Ocean Protocol plays, and how the joint Data Bounty between the two companies is putting the power of global change in the hands of the world’s top data scientists and organizations.

How it All Works

Most people are fully aware of the power of data. It helps us train machine learning (ML) models and refine artificial intelligence (AI) systems. In turn, these advanced systems help us predict, adapt, and change using data-driven insights.

While these profound advancements in how we approach technology have become a familiar face in the last decade. The reach of this kind of tech is far from expansive. For the millions of smallholder farmers across the world, the idea of implementing systems based on AI insights is closer to science fiction than everyday reality.

Dimitra and Ocean Protocol are here to change that. Dimitra provides a rich set of open source agricultural datasets — including soil datasets, weather/environment datasets, and satellite vegetation indices datasets. Using the Connected Farmer app, farmers can:

• Get access to precision farming technologies through the mobile app — all on their smartphone or other device.
• Earn rewards in DMTR for their activity on the app.
• Exchange DMTR for access to the latest agriculture technologies (satellites, drones, sensors, etc.)

Moreover, these farmers will also have access to satellite data, weather data, and much more. These insights will help drive better decision-making for these farmers and help maximize yields.

Currently, only around 20% of crops from smallholder farmers make it to the market. The rest of those crops help feed families and communities. The goal of the smart farming practices is to double the yield of these farms, which aligns with Dimitra’s overall mission to help meet the UN’s Sustainable Development Goals (SDGs).

Imagine the impact a doubling of agricultural yield would have on these farmers, their families, and their communities. It’s not just more food; it’s more capital, healthier children, and better opportunities. It all starts and ends with data.

Why are Farmers Incentivized to Add Data?

What is one thing smallholder farmers can offer major ag-tech service and product providers? The answer is data.

Through the Connected Farmer App, farmers can add data points from their farms. We encourage this activity by offering Dimitra Points for their hard work. For every piece of data they enter into the app — cattle data, soil data, etc. — they receive Dimitra Points.

With Dimitra Points, a farmer can:

Swap to DMTR

Buy agriculture-specific services

Use DMTR to swap into another cryptocurrency

Use a local fiat off-ramp

Engage with the Micro Loan Program

By simply adding more advanced record-keeping practices to their everyday work routine, farmers have access to the latest and greatest ag-tech products and services. It’s really that simple.

What Does All This Data Do?

Data is a hot commodity. This data is as good as gold for organizations leveraging ML and AI technology. To help connect anonymous aggregated data sets created through the Connected Farmer Application to the people who need them most, Dimitra has partnered with Ocean Protocol.

Why Ocean Protocol? As the most powerful decentralized data exchange platform and marketplace built on the blockchain, its goals of transparency, security, and safety align with the overall mission of Dimitra.

On the other side of this transaction are the governments, universities, and agribusiness partners who use the anonymous aggregated data generated through the platform. In return, they offer their services and products through the Marketplace. It’s a win-win.

As farmers feed more data into the system, services will improve. As demand grows, the system will incentivize farmers to earn or buy more tokens to access advanced services. All of this plays into the overall supply and demand mechanics of DMTR — increasing value for farmers and everyday token holders.

Who Benefits?

Part of what makes the Dimitra platform so great is its dedication to farmers. The “Farmer First” ethos means every data set sold on the Ocean Marketplace puts revenue into the hands of smallholder farmers.

That doesn’t mean other ecosystem partners are out of the loop. The total revenue breakdown is as follows:

Ocean Protocol/Dimitra: Next Steps

Dimitra’s partnership with Ocean Protocol doesn’t stop at selling data sets. Together, these two blockchain powerhouses incentivize data scientists to act toward global agricultural change by offering a bounty for their powerful insights.

Data Bounty Mechanism

Ocean Protocol partners with agricultural organizations across the world. They provide datasets and work with Ocean Protocol to offer bounty rewards in OCEAN tokens. The competition is all about who can come up with the most profound and impactful insights.

The bounty will stir interest with the 250,000 strong Ocean community, including data scientists worldwide, and they will compete to provide the best data-driven insights based on the data set.

Ocean’s data scientist community will be challenged to get insights relating to the optimal conditions to maximize crops yields. This involves data augmentation techniques to aggregate the various datasets, and the use of time-series, regression, classification and clustering algorithms that enable Ocean’s community to discover valuable patterns and trends in the data that lead to maximizing yields and quality while minimizing risks.

It’s not meant to be a complicated process, at least from the bounty standpoint. This program will hopefully bring in the best and brightest minds in the field of data science and direct their efforts toward solving some of the world’s biggest challenges.

A panel of evaluators from Ocean and Dimitra will independently review and rank submission entries followed by a community vote.

What are the Rewards?

Phase 1:

Data scientists are invited to generate ideas about how data sets presented can be used. Participants may use any of the 9 data sets provided to derive insights or identify correlations between them and provide insights. The ideas should reflect how data models or ideas can be used to discover valuable insights, trends, and how to exploit them in order to maximize and improve crop yields.

Phase 2:

Participants will publish their algorithms that can be used on the Ocean data marketplace using a compute to data feature. The entries should contain well explained use cases and bonus points will be awarded for using algorithms that discover valuable patterns and trends in the data. The goal of phase 2 is to develop reports, analytics, and also to identify, create, and publish algorithms to analyze the data. Bonus points

For more detailed information on the bounty program and phases 1 and 2, please consult the dedicated press announcement here.

While bounty rewards are subject to the data set provider and client, here is a basic overview of what those bounty rewards might look like:

“Changing the world with data requires many great minds focused on unveiling wisdom from the soil beneath our feet. Analysis and innovation are some of the first steps. Together we can change how we feed the world in a sustainable way. Join us in uncovering value from our data to help the world’s farmers”. — Jon Trask

Dimitra’s Connected Coffee Platform provides end-to-end supply chain traceability, product quality management, agronomic performance management, cherry and bean processing. And purchase order and warehouse management functionality to all stakeholders in the Global Coffee Value Chain. This enables growers and cooperatives to meet reporting requirements while collecting critical data to improve their farming and processing operations.

Dimitra Incorporated is a global Agtech company with a mission to help smallholder farmers across the world. Dimitra works with governments, government agencies, NGOs, and for-profit organizations. The Dimitra platform is built on blockchain technology. And incorporates mobile technology, machine learning, IoT devices, satellite and drone imagery, genomics, and advanced farming research. Through our data driven approach, Dimitra helps farmers increase yields, reduces expenses, and mitigates risk. Dimitra believes that every smallholder farmer, regardless of economic standing, should benefit from simple, beautiful, and useful technology.

Subheading – Dimitra Connected Coffee

At Dimitra we are on a mission to make our technology available to smallholder farmers globally.  We believe that every smallholder farmer, regardless of economic standing, should benefit from simple, beautiful and useful technology. Because when farmers thrive, entire economies thrive. 

According to the World Bank, agricultural development is one of the most powerful tools to end extreme poverty, boost shared prosperity and feed a growing world. Growth in the agriculture sector is 2-4 times more effective in raising incomes among the world’s poorest compared to other business sectors. 

Smallholder farmers are rapidly adopting mobile phones and have a new platform to run their business, learn new farming techniques, record their performance, communicate with government ministries and agricultural experts.  Most agricultural software is an expense that they cannot afford. We are on a mission to change agriculture software affordability.

Dimitra is actively working with governments and non governmental organizations to make our “Connected Farmer” platform available to smallholder farmers in developing nations, free of charge.  This platform enables farmers to use advanced technology. Which provides them with actionable data, breaking the cycle of poverty, enriching their economy through increased crop yields and healthier livestock.

BELIZE CITY, BELIZE — Dimitra Incorporated, a global Agtech company on a mission to make its technology available to smallholder farmers globally, assists Form Holding Company, which operates under three branches, to preserve the environment through sustainable development.

The Kingdom of Saudi Arabia and its neighboring countries are witnessing rapid growth in all sectors and economic activities. Most notably in the agricultural industry. This rapid growth is a credit to multiple policy changes in the agricultural sectors and surrounding economies. As a result of these changes. Form Holding Company has established agricultural projects to link together investment branches and attract international trade innovations.

One of Form’s branches is focused on agricultural projects, particularly landscaping. Which undergo service, maintenance, and follow-up work to check up on the growth once a project is completed. In addition, Form works on green spaces such as gardens and local parks. To improve the areas sustainably in compliance with the Saudi 2030 green initiative.

Form is uniting with Dimitra to add another layer of distinctive and qualitative value to their projects. Form is deploying Dimitra’s Connected Farmer platform to utilize the advanced technologies to support past, present, and future projects.

The following modules from Dimitra’s Connected Farmer platform:

My Farm Module

Weather Reports Module

Satellite Imaging Module

Drone Imagery Module

Drone Spraying Module

Sensor Management Module

The Connected Farmer platform will continue to positively impact the proper growth of green spaces. While reducing costs and mitigating risk.

Subheading – Agricultural Sector

Dimitra’s Regional Director for MENA, Maged Elmontaser, states, “The purpose of this MOU is to collaborate on improving the green spaces such as gardens, local parks, and landscaping, advancing and directing to maintain the natural reserves in the Kingdom of Saudi Arabia in a way to comply with the Saudi 2030 green initiative, sponsored by the crown prince H.H Mohammed bin Salman Al Saud and his vision for the Kingdom. Furthermore, the MOU formalizes the alliance between our two corporations, Dimitra Inc and Form General Trading, which is supported by our Technology Partner in the Kingdom of Saudi Arabia, SmartCity-KSA, represented by the Business Development Manager, Mr. Sameer Al-Draiweesh.”

Dimitra’s Saudi Arabian Sales Partner, Khalid Alouri, says, “Signing such an agreement (MoU) with Saudi companies specializing in agricultural projects, including landscaping and promoting environmental protection and development by adopting the use of modern agricultural techniques, is a valuable opportunity for us to participate in achieving the aspirations of the Kingdom’s vision 2030 and the targets of the Saudi Green Initiative.”

Form Holding Company’s Projects Manager, Mostafa Elgammal, says, “Always and in many cases, it is necessary to look forward to use of modern and advanced technologies, in order to make you unique and distinguished for what you offer in your field of work. Therefore, we always try to activate valuable partnerships. By signing this MOU with Dimitra Inc in order to achieve the desired vision. Which aims to use technologies aimed at maximizing benefit. Raising the level of quality and reducing effort and cost in line with the Kingdom’s vision 2030.”

BELIZE CITY, BELIZE — Dimitra Incorporated, a global agtech company on a mission to make its technology available to smallholder farmers globally, is working with the National Federation of Goat and Sheep Farmers of Colombia (Fedeanco) to improve goat and sheep breeding in Colombia. Dimitra is enhancing the development of technical tools that help raise these animals and their overall genetic improvement.

Sheep and goat production is considered one of the oldest livestock activities in the world. For Colombia, this industry has always been considered a very localized production alternative in the cold areas of the country. However, since wool is a valuable, non-perishable product. And there is production of dairy by-products from goats, these ranches have gained strength over time.

Nonetheless, despite the importance of this market for livestock in several countries. Few companies have invested in the development of innovative products for this sector. That’s why Dimitra and Fedeanco are working together to strengthen sheep and goat farming in Colombia and Latin America.

Fedeanco is leading technical discussions on the main difficulties and needs of the sector. Trying to involve associations from other Latin American countries. In addition, Dimitra is putting its team of experts to identify and develop solutions to help this vital sector.

The mission is to build a unified platform to share knowledge and information between producers from different countries. While simultaneously forming the largest database worldwide on goats and sheep. This aids with the formulation of public policies, the development of sophisticated AI (artificial intelligence). Assisting producers to make the best productive and reproductive decisions while increasing productivity and profitability in the sector.

Quotes

The president of Fedeanco, Dr. José Carlos Arregoces Barros, mentions that “With this agreement with Dimitra Technology, I am convinced that our goat producers, for meat and milk, and sheep, for meat and wool, will find new ways to produce not marginally but in a more zootechnical way in order to satisfy domestic demand and generate surpluses for export in a profitable way that serves to build a new social class.”

For Fernando Mahecha Aguilera, Dimitra Sales Partner, “The sheep-cattle sector in Colombia is made up of diverse social classes, but the majority overwhelmingly represent the true rural producer, who has not had the opportunity to involve precision goat-sheep farming. This currently leaves a window of growth opportunities, which will surely improve the quality of life of rural Colombia.”

For Diego Costa, Dimitra’s Director for Latin America, “it is an honor to work with forward thinking associations who have vision. This partnership will not only help with goat and sheep farming’s development in Colombia, but it will use the mobilizing power of Fedeanco and the technological capacity of Dimitra to reach hundreds of thousands of ranchers throughout Latin America.”