Dimitra CEO Jon Trask Shares Agri-FinTech Insights in Q And A

FinTech Insights (FTI): Hi Jon, Welcome to the Fintech Top Voice interview series. Please tell us a little bit about your journey in the tech industry and how you arrived at the idea of starting Dimitra.

Thank you, it’s a pleasure to be speaking with you. I’ve spent over two decades developing and deploying enterprise technology, and all the way felt there was a massive disconnect. Cutting-edge technology with the potential to revolutionise farming as we know it was not reaching the smallholder farmers who form the backbone of global agriculture.

The idea for Dimitra came from seeing how emerging technologies like AI and blockchain could radically improve outcomes for farmers, especially those in traditionally overlooked regions. We created Dimitra to empower farmers to enhance their livelihoods by providing access to farming technologies, regardless of their geographic location or economic status.