Kenya is ramping up efforts to comply with the European Union Deforestation Regulation (EUDR), a game-changing rule that could shut out non-compliant agricultural exports from the EU market starting December 30, 2024.
Under the regulation, companies exporting commodities like coffee, tea, cocoa, and palm oil to the EU must prove their products are deforestation-free. That means tracing goods back to the exact plot of land they were produced on – a massive challenge in countries with fragmented supply chains and limited digital infrastructure.
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